An SEO relaunch is far more than just a visual refresh of your website. In an age of rapid change in the digital landscape, it is becoming a strategic necessity for companies that want to remain visible in the long term. The average lifespan of a website today is only 2 years and 7 months – after that, it is technically, creatively and often also in terms of search engine optimization outdated.

A professionally planned relaunch SEO brings new momentum to your online presence. The SEO aspects go far beyond design and technology: It’s about rankings and backlinks, about content, SEO topics, structure and performance – in other words, the entire view that your site generates in the search engines.

Tip: Companies that consider SEO early on in the relaunch can increase their organic visibility by 20–30% and generate significantly more qualified leads. However, those who ignore important SEO topics risk drastic losses in rankings and backlinks – and thus direct effects on visibility and sales.

The most Common Causes of Ranking Losses During a Relaunch

The statistics speak a clear language: About 30% of organic traffic can be lost simply because search engines have to recrawl and evaluate the website after the relaunch. However, inadequate planning can lead to far more drastic losses.

The main causes of visibility losses are always the same:

Missing 301 redirects are the most common and serious error. If old URLs are not correctly redirected to new ones, 404 errors occur, which Google interprets as a signal for content that no longer exists. The result: Your painstakingly built rankings disappear and have to be rebuilt from scratch.

Unplanned URL changes without systematic mapping mean that Google treats the new website as a completely new project. Existing backlinks and ranking power are lost because the search engines cannot recognize the connection between the old and new pages.

Content reduction or structural changes without SEO consideration can lead to ranking losses even with correct redirects. If important content disappears in tabs, modules are no longer displayed, or the content depth is reduced, the page loses its relevance for certain search queries.

Technical SEO problems such as missing meta tags, slow loading times or a lack of mobile optimization can disadvantage the new website despite good content. Google evaluates these factors as important ranking signals.

Lopez Marketing GmbH: 12 Years of Expertise in Critical Relaunch Situations

As an English-speaking marketing expert from America with a sound education in business administration from the University of Toronto, Hector Lopez brings a unique international perspective to the German SEO landscape. His 12 years of relaunch expertise since the founding of Lopez Marketing GmbH in 2013 is based on the successful support of over 100 critical relaunch projects.

The agency’s proven methods have proven themselves in practice: The reverse engineering method analyzes successful competitors and adapts their strategies for their own relaunch. The WORFs method ensures that all technical and content optimizations are specifically geared towards the search intent of the target group.

The track record speaks for itself: Customers such as HUF HAUS were able to increase their keywords on page 1 by +1216%, while WERIT Kunststoffwerke recorded +897% more visitors from foreign markets. These results show that a SEO relaunch, when professionally implemented, not only secures existing rankings, but also releases considerable growth potential.

The four-stage strategy process of Lopez Marketing GmbH covers all critical phases: from detailed analysis and strategy development to technical and content optimization to continuous monitoring and optimization after the go-live.

In the following sections, you will receive a field-tested guide on how to use this expertise for your own SEO relaunch – from strategic planning to successful implementation.

Basics: What Does “SEO Relaunch” Mean?

An SEO relaunch combines technical, content and strategic adjustments to an existing website in order to increase its visibility in search engines in the long term. While a pure redesign usually only modernizes the visual appearance and a migration changes the technical structure, an SEO relaunch encompasses all three dimensions in a targeted manner, taking into account rankings, traffic and usability.

Relaunch vs. Redesign vs. Migration (Definition of Terms)

A targeted relaunch differs in essential points:

• Relaunch:
  – Holistic process: design, content structure, technology, URLs, SEO.
  – Focus on visibility, traffic, user experience and conversion.
  – Necessity of 301 redirects, updating of canonical tags and adaptation of the URL structure.
• Redesign:
  – Superficial changes: layout, color scheme, typography.
  – Hardly any intervention in content or technical architecture.
  – No direct influence on organic rankings, as long as URLs and meta data remain the same.
• Migration:
  – Technical relocation: e.g. to a new Content Management System.
  – URLs, database and hosting are relocated.
  – Is often carried out without content reorganization, but entails risks if the SEO checklist is missing.

Opportunities Risks

A well-planned relaunch opens up diverse potentials – at the same time, considerable dangers lurk for rankings and traffic:

Opportunities

• Optimized URL structure ensures clearer topic architecture and better crawlability.
• Updated content and keyword gap analysis strengthen relevance for target keywords.
• Improved Core Web Vitals and mobile optimization increase rankings.
• Introduction of new schema markup and structured data increases the probability of clicks in the search results.

Risks

• Inadequate redirect concept: Missing or faulty 301 redirect leads to 404 errors and ranking losses.
• Uncoordinated URL changes without mapping cause backlinks to run into the void.
• Incorrect or missing canonical tags cause duplicate content problems.
• Technical deficits (e.g. blocking via robots.txt, missing XML sitemap submit) restrict indexing.

Typical Occasions for a Website Relaunch

Companies decide to carry out a relaunch process for various reasons:

1. CMS change:
   Much used systems are aging technologically. Moving to a modern Content Management System increases performance and security.
2. Design update:
   An outdated layout can damage brand perception. At the same time, SEO requirements can be better integrated in the course of the redesign.
3. Internationalization:
   New markets require multilingual content, separate domain or subfolder structures and country-specific SEO goals.
4. Company relocation or rebranding:
   In the event of a name change or merger, URLs, content and meta data must be adapted without losing visibility.
5. Technical optimization:
   Increasing demands on Page Experience, security (HTTPS) or mobile friendliness force changes that can only be realized via a comprehensive relaunch.

With this understanding of the basic concepts and occasions, you create the basis for a successful relaunch checklist and the further relaunch process.

Preparation Strategy

Before the relaunch is technically and content-wise implemented, you must create a solid basis of actual analysis, goal definition and resource planning. This is the only way to maximize opportunities and minimize risks.

Status Quo Analysis with Google Search Console, Screaming Frog and SurferSEO

A comprehensive inventory provides insights into where your website stands today and what optimization potential exists:

• Check indexing and crawling data
  Analyze in the Google Search Console which pages are indexed, which crawling errors occur and which search queries bring traffic. This is how you recognize defective URLs, duplicate content problems and pages with low visibility.
• Technical audit with Screaming Frog
  Use Screaming Frog to perform a complete crawl of your domain. Record status codes, redirects, meta data, heading structure and internal linking. Identify broken links, missing meta tags and excessively long loading times.
• On-page analysis with SurferSEO
  With SurferSEO, you compare your top pages for important keywords against competitors. Determine content gaps (keyword gap), determine ideal text lengths and structure standards and derive optimization recommendations for title, H1/H2 tags and body text.

Result: A detailed status quo report that makes technical deficits, content gaps and ranking potentials transparent.

Define SEO Goals KPIs

Clear goals and measurable key figures (KPIs) are essential to evaluate the success of your relaunch:

• Visibility index
  Define by how much percent you want to increase your organic visibility value (e.g. according to Sistrix index).
• Organic traffic
  Set a traffic target, such as +20% in sessions or user interactions from SEO channels within six months.
• Conversions Leads
  Determine how many new leads or sales conversions you want to generate via organic search.
• Ranking target keywords
  Select a list of strategic keywords (short-tail and long-tail) for which you are aiming for top 10 placements.
• Project milestones
  Agree on deadlines for URL mapping, technical QA testing and the go-live check to avoid delays and budget overruns.

Only with realistic, SMART-formulated (specific, measurable, attractive, realistic, scheduled) goals can the added value of the relaunch be proven.

Project Resource Planning – Stakeholders, Schedule, Relaunch Process

A successful relaunch requires clear responsibilities, a binding process and sufficient resources:

1. Stakeholder definition
   Appoint a relaunch core team consisting of SEO manager, developers, designers, content managers and, if necessary, external consultants.
   Define decision-makers for budget approvals and release workflows.
2. Schedule and milestones
   Create a detailed schedule with stages such as status quo analysis, strategy workshop, technical prototype, content migration, QA phase and go-live.
   Plan buffers for unforeseen challenges (migration tests, coordination rounds).
3. Budget and resource allocation
   Define internal and external services (agency hours for specialist advice, developer budget, content creation costs).
   Make sure that tools such as Screaming Frog, SurferSEO and monitoring software (e.g. Ahrefs, Sistrix) are licensed and ready for use.
4. Relaunch process and communication plan
   Document every step in a relaunch guide: who takes over URL mapping, who implements redirects, who monitors the staging, who validates tracking codes?
   Set up regular status meetings and define escalation paths for blockers.

With this thorough preparation, you lay the foundation to steer the relaunch smoothly and safely through all phases.

“SEO Relaunch Checklist” – before Going Live

Before the new website goes live, every detail must be checked to avoid ranking losses and traffic losses. The following checklist summarizes all the essential steps – from information architecture to QA testing.

Information Architecture URL Mapping (Old → New URLs)

A clean structure is the foundation of a successful relaunch:

1. Inventory of all old URLs
   Export all existing URLs from Google Search Console and crawling tools (Screaming Frog).
2. Categorization by content type
   Group pages by topic, product categories or target groups.
3. Creation of the new URL concept
   Define a clear, speaking URL structure (e.g. /products/mechanical engineering/).
4. Create mapping table
   Create a redirect table (old URL → new URL), ideally in a shared spreadsheet.
5. Check for keyword optimization
   Make sure to meaningfully integrate keywords such as “seo relaunch” or “website relaunch” into new URLs without artificially overloading them.

Content Audit (Duplicate/Thin Content, Keyword Gap Analysis)

High-quality content is crucial for rankings and user experience:

1. Identify duplicate content
   Use Screaming Frog or Sitebulb to track down duplicate content. Consolidate or canonicalize these pages with canonical tags.
2. Eliminate thin content
   Replace pages with less than 300 words with more comprehensive, thematically relevant content.
3. Keyword gap analysis
   Use tools such as SurferSEO or SEMrush to determine content gaps compared to your most important competitors.
4. Content optimization
   Add missing keywords (“seo checklist”, “seo traffic”, “seo analysis”) to your texts and structure them clearly with H1–H3 headings.
5. Multimedia integration
   Add images, tables or videos to increase the dwell time and improve the user experience.

Technical SEO Requirements (Core Web Vitals, Schema, Robots, SEO Tools)

Technical factors are indispensable for crawlability and performance:

1. Check Core Web Vitals
   Make sure that LCP, FID and CLS are optimized (e.g. by compressing images and asynchronously loading scripts).
2. Implement schema markup
   Define structured data for breadcrumbs, products and FAQs to increase the click rate in the SERPs.
3. robots.txt Meta-Robots
   Block test environments and non-relevant areas via Disallow: or noindex, nofollow.
4. Create XML sitemaps
   Generate a current sitemap and check it for validity.
5. Configure SEO Tools
   Set up the new domain in the Google Search Console, update settings in Screaming Frog, Ahrefs and Google Analytics.

Redirect Concept: 301 Redirects Secure Old URLs

A redundancy-free redirect setup preserves your link power:

1. Define 301 redirect rules
   Each old URL receives a permanent redirect to the corresponding new URL.
2. Test redirects
   Use Screaming Frog or Redirect-Checker to exclude faulty or circular redirects.
3. Backlink mapping
   Determine your strongest backlinks (Ahrefs, Majestic) and check whether they point to the correct new URLs.
4. Handling of category pages
   Consolidate weakly performing individual pages via redirect to stronger hub pages.
5. Activate logging for server logs
   Log all redirect hits in order to be able to trace traffic patterns after the go-live.

Staging Protection QA Testing

Careful testing in advance ensures a flawless go-live.

• Password or IP protection
  Prevent search engines and unauthorized users from indexing the staging site.
• noindex tag in test environment
  Add <meta name=”robots” content=”noindex”> to avoid duplicate content.
• Broken Link Check
  Check all internal and external links for 404 errors.
• Tracking Codes Forms
  Validate Google Analytics, Tag Manager, conversion tracking, and all contact and newsletter forms.
• Responsive Testing
  Check the display on various devices (desktop, tablet, mobile) and browsers.

With this SEO Relaunch Checklist before going live, you can ensure that your new website not only functions flawlessly from a technical perspective, but also maintains its organic visibility and previous SEO Traffic.

Go-live – Step by Step

The go-live is the most critical moment of any SEO relaunch. This is where it is decided whether months of preparation have been successful or whether unforeseen problems will jeopardize the visibility of your website. A structured approach, direct monitoring and rapid responsiveness are now crucial.

Go-live Check (Change Indexing, Set Canonical Tags)

The first step after going live is a systematic review of all critical factors. Are there no more internal links to the test environment and has the password protection or the noindex tag been completely removed? Check whether the search engine still has access to your old website and whether Google reads and renders all content correctly. The loading times must be checked in the live environment, as test environments often do not reflect the real performance behavior. Check whether no errors appear in the Google Analytics real-time report and perform another crawl with Screaming Frog to identify conspicuous changes. The validation of the structured data is particularly important – these must still function correctly after the relaunch.

Immediate Monitoring: Server Logs, 404 Errors, Initial Rankings

The critical monitoring phase begins immediately after going live. Check daily whether the most important rankings are maintained – if you notice any abnormalities here, you must check the pages concerned. Check the Google Search Console reports for new errors. Observe whether your click rates remain similar to those before the relaunch and whether you have gained or lost Featured Snippets. The bounce rate should be as good or better than before the relaunch. Check in the server logs whether URLs are being crawled that have not yet been visited by the Googlebot. Particularly critical are 404 errors after the relaunch, which can occur if redirects are faulty or if external links point to pages that no longer exist. These errors can lead to an increase in crawling problems and have a negative impact on the ranking.

Communication: XML Sitemaps “URL Inspection” in Google Search Console

The XML sitemap must be updated after the relaunch and submitted to the Google Search Console. An outdated sitemap can prevent search engines from crawling the new structure of your website efficiently. Use the URL Inspection in the Google Search Console to check whether important pages are indexed correctly. In the case of structural changes or new directories, it may be necessary to create a new property in the Search Console and verify it. As a starting aid, you can also submit an HTML sitemap with the new URLs – even if this is not officially recommended, practice shows that new pages can be indexed more quickly as a result. Monitor the crawling statistics in the Search Console to ensure that Google is using your available crawl budget efficiently and not wasting it on faulty URLs.

The first 24 to 48 hours after going live are crucial. Minor ranking fluctuations are normal and no cause for panic. Only if rankings continuously lose and remain at the bottom for several days can you assume that something went wrong during the relaunch. In this case, you should activate the planned emergency measures or consult an SEO expert. With the right preparation and a structured monitoring approach, however, you can ensure that your SEO relaunch is successful and brings the desired improvements in visibility and traffic.

After the Relaunch: Control Optimization

After the go-live is not the end – continuous monitoring and targeted optimizations will secure your success in the long term and uncover problems at an early stage.

Track Visibility, Rankings Backlinks

Direct tracking is the basis of every relaunch aftercare. In the Google Search Console, you can check the visibility development and indexing errors on a daily basis. At the same time, professional rank tracker tools (e.g. Sistrix, Ahrefs or SEMrush) provide automated reports on your top keywords and their position histories. A regular comparison with backlink databases (Ahrefs, Majestic) shows whether your existing links have been redirected correctly and where link losses occur.

Early Warning System in Case of Visibility Loss – Alerts Dashboards

An automated Early Warning System alerts you to critical changes as they arise.
Real-time SERP alerts provide immediate information if a top page falls by several ranks or a Featured Snippet is lost.

Specialized tools such as Sitechecker SEO Alerts offer configurable notifications via email or Slack for unexpected ranking fluctuations, broken redirects or crawling errors.
A central SEO dashboard consolidates all key figures from Search Console and Analytics, visualizes trends and sends automated reports – so you always keep an eye on your relaunch project.

Continuous Measures: Content Updates, a/B Tests, Link Reacquisition

SEO is an ongoing process. Three pillars secure your success in the long term:

1. Content updates and expansions
   Content ages quickly. Regularly revise your most important landing pages, integrate new keywords from keyword gap analyses and update facts and statistics.
2. A/B tests for on-page optimizations
   Conduct controlled experiments on meta data, headings or content layouts. Pay attention to clean implementation (rel=”canonical”, no cloaking techniques) and sufficient test runtime to achieve statistically significant results.
3. Link reacquisition and building
   Reactivate lost backlinks through Link Reclamation (request to webmasters to correct missing links after relaunch) and broken link building. Supplement your profile with high-quality guest articles, resource page links and infographic outreach to continuously strengthen your domain authority.

Through systematic monitoring, proactive alerting and continuous optimization, you ensure that your SEO relaunch is not only successful in the short term, but also gains visibility and traffic in the long term.

Frequent Errors Quick Wins

A professional SEO relaunch thrives on avoiding typical pitfalls that even experienced entrepreneurs repeatedly underestimate. At the same time, there are quickly implementable optimizations that can bring immediately noticeable improvements. The following practical experiences are based on the support of over 100 relaunch projects and show where the most critical risks lurk – and how you can turn them into success factors.

Missing or incorrect 301 redirects are the most common and costly error during a relaunch. Approximately 30% of companies forget to systematically redirect their old URLs or implement them incorrectly. The result: ranking losses of up to 50% of organic traffic, which can take months to recover. The solution lies in a complete URL mapping with documented 301 redirects for each individual old URL. Use tools such as Screaming Frog to identify all existing URLs and create an Excel table with the assignment “old URL → new URL”. Test each redirect before going live with a redirect checker and avoid redirect chains that negatively affect the loading time.

Unplanned URL changes without mapping usually arise due to a lack of communication between the project participants. Developers adapt URLs at their own discretion without informing SEO managers. The damage: lost backlinks, 404 errors and confusion among search engines, which can take up to several months for reassessment. The preventive measure: create a binding URL concept before development begins and document every planned change in a central mapping document. Conduct regular coordination meetings and have all URL changes approved before implementation.

A new design without a mobile-first and Core Web Vitals review is a particularly insidious error, as it only becomes visible after going live. Google has been exclusively evaluating the mobile version of a website for ranking since 2021. However, many relaunches focus primarily on the desktop design and neglect mobile optimization. Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS) become direct ranking factors. The solution: implement mobile-first design from the beginning and test the Core Web Vitals already in the development phase with Google PageSpeed Insights. Optimize images, use modern Webp formats and minimize JavaScript files.

Staging site indexed leads to duplicate content and is a frequently overlooked problem. Development environments are often put online without sufficient protection, so that search engines index them in parallel with the live website. The result: Duplicate Content Penaltys, which can affect both versions of the website. The preventive measure: consistently set on the staging site > and additionally protect the test environment with password or IP restrictions. Before going live, check whether all noindex tags have been removed and the XML sitemap only contains the productive URLs.

Quick wins for immediate improvements are available in several areas. Meta data optimization can be implemented within a few hours and often shows measurable improvements in click rates after just 2-3 weeks. Revise title tags and meta descriptions for your top 20 pages and naturally integrate your main keywords. Internal linking is another quick win: link from strong pages to weaker ones to transfer link juice and improve crawlability. Schema markup for rich snippets can significantly increase visibility in the search results – ratings, FAQs and breadcrumbs are particularly effective. Broken link fixes not only improve the user experience, but also the crawl efficiency. These measures require minimal effort, but offer maximum impact and can be implemented in parallel with the relaunch process.

The combination of error prevention and targeted quick wins creates the basis for a successful SEO relaunch. Document every step, test all changes before going live and monitor the results continuously. With this systematic approach, you minimize risks and maximize the chances of a significant improvement in your organic visibility.

SEO Tools Resources for the Relaunch

A successful SEO relaunch requires not only know-how, but also the use of suitable tools and standardized templates. The right combination of technical crawlers, keyword and content analysis tools as well as monitoring solutions ensures that you can capture and effectively evaluate all relevant data.

Technical Crawlers (Screaming Frog, Sitebulb)

Screaming Frog SEO Spider

• Comprehensive on-page analysis with status code verification
• Redirect and internal linking analysis
• Meta data validation and heading structure check
• Broken link detection and duplicate content identification
• Free version available for up to 500 URLs

Sitebulb

• Modern hints engine with over 300 optimization checks
• Prioritization of errors according to criticality
• JavaScript rendering and visual preparation
• Detailed crawl error analysis and reporting
• Intuitive user interface for stakeholder presentations

Performance Suite Technology Crawler

• Regular automated website scans
• Over 100 technical checks per URL
• Trend analyses and priority assessments
• Immediate notifications in case of critical errors
• JavaScript crawling at no extra cost

8.2 Keyword Content Tools (SurferSEO, SEMrush)

SEMrush

• Keyword Magic Tool with over 26 billion keywords
• Keyword gap analysis and competitor comparison
• Personal Keyword Difficulty for website-specific evaluation
• Backlink gap analysis and SERP features tracking
• Position Tracking with daily updates

SurferSEO

• Content optimization based on top performers
• Keyword density analysis and text length recommendations
• Structured data optimization
• Real-Time Content Editor
• SERP Analyzer for competitive analysis

Google Keyword Planner

• Free keyword research with search volume data
• Historical trends and forecasts
• Keyword suggestions based on seed keywords
• CPC data for paid search ads
• Integration with Google Ads campaigns

8.3 Monitoring Alerts (Google Search Console, Ahrefs, Rank-Tracker)

Google Search Console

• Indexing and crawling status monitoring
• Search Performance Reports with clicks and impressions
• URL Inspection Tool for individual pages
• Core Web Vitals monitoring
• Free use for all website operators

Ahrefs

• Backlink profile monitoring and link loss alerts
• Rank tracking for keywords and competitors
• Site audit with technical SEO checks
• Content gap analysis and keyword research
• Alerts for ranking changes and new backlinks

SE Ranking Position Tracker

• Daily ranking updates with SERP verification
• Comparison with up to 20 competitors
• Mobile and desktop tracking separately
• Traffic forecast based on ranking positions
• Automatic reporting functions

Sitechecker SEO Alerts

• Real-Time Alerts for SERP changes
• Customizable notification frequency (daily, weekly, monthly)
• E-mail and Slack integration
• Monitoring of keyword rankings and URLs
• Unified Dashboard for all SEO metrics

8.4 Templates Checklists (Redirect-Sheet, QA-Plan, Reporting-Dashboard)

Redirect Mapping Table

• Complete documentation of all URL changes
• Old URL → New URL assignment
• Status code validation (301, 302, 404)
• Backlink mapping for important pages
• Test protocol for redirect validation

SEO Relaunch Checklist

• Structured task list according to relaunch phases
• Technical SEO checkpoints (HTTPS, Mobile-First, Core Web Vitals)
• Content Audit Checklist (Duplicate Content, Thin Content)
• QA testing protocol for staging environment
• Post-Launch Monitoring Plan

SEO Reporting Dashboard

• Central overview of all SEO KPIs
• Integration of Google Search Console and Analytics
• Ranking development and traffic trends
• Backlink profile and domain authority tracking
• Automated reports for stakeholders

Google Data Studio Templates

• Pre-fabricated SEO dashboard templates
• Customizable metric visualizations
• Automatic data update
• Multiple data sources in one dashboard
• Free use with Google account

This tool combination enables you to professionally plan, implement and monitor every aspect of your SEO relaunch. The investment in the right tools pays off quickly by avoiding errors and optimizing results.

External SEO Relaunch Support – when is it Worthwhile?

An external partner can provide your relaunch project with decisive advantages if you want to conserve internal capacities and minimize risks. A professional SEO agency takes over the strategic planning, technical implementation and subsequent monitoring, so that you can focus on your core business.

Advantages of Professional SEO Relaunch Consulting

An experienced agency offers:

– Specialized know-how: Experts have already accompanied numerous relaunch projects and know the most common sources of error as well as proven solutions such as a comprehensive 301 redirect and URL mapping concept.

– Risk minimization: Through standardized relaunch checklists and QA processes (e.g. staging protection, Core Web Vitals tests), technical and content pitfalls are identified at an early stage.

– Resource Efficiency: Internal capacities are conserved, as the agency handles tasks such as content audits, technical SEO requirements, and Google Search Console configuration.

– Strategic Independence: External consultants provide new impetus, utilize established methods (e.g., Reverse Engineering, WORFs method), and ensure objective success measurement based on defined SEO goals and KPIs.

– Scalability: Depending on project size, services can be quickly adjusted – from selective consulting to full-service support.

Selection Criteria for a Suitable SEO Agency

When searching for the right partner, you should pay attention to the following aspects:

1. Industry Experience: Has the agency successfully implemented relaunch projects in your industry (e.g., B2B industry, e-commerce)?
2. References and Case Studies: Request concrete results: increases in visibility, ranking, and SEO traffic.
3. Methodology and Transparency: Are technical audits, SEO analysis, and redirects systematically performed using a documented checklist?
4. Communication Structure: How is the project and resource plan structured? Are there dedicated contact persons and regular status meetings?
5. Pricing Model: Do you prefer performance-based pricing, fixed packages, or daily rates? Ensure that services are clearly defined and measurable.

Lopez Marketing GmbH Service Packages

Lopez Marketing GmbH offers flexible support packages for every relaunch scope:

– Full Support – Full-service from status quo analysis to technical implementation and post-support, including monitoring dashboard and regular reports.

– Workshop Package – Intensive workshops on SEO goals, relaunch process, URL mapping, and SEO checklist, ideal for internal teams with limited budgets.

– Success-Based Pricing – Partial fee fixed, remainder performance-based according to defined KPIs (e.g., increase in organic sessions, rankings in Top 10).

With this external support, you ensure that your Website Relaunch runs smoothly and achieves lasting positive effects on Visibility, Traffic, and Leads. In Section 10, you will finally learn what concrete next steps should follow now.

Next Steps

A well-planned SEO relaunch offers companies a unique opportunity to sustainably increase their organic visibility and gain qualified traffic. At the same time, every relaunch carries the risk of jeopardizing existing rankings if technical and content aspects are neglected. Lopez Marketing GmbH’s many years of experience show that sustainable success can only be achieved through a systematic approach, clearly defined goals, and a complete relaunch checklist1.

Key Insights at a Glance:
A holistic relaunch must cover all dimensions – technology, content, and strategy – to avoid ranking losses. Complete URL mapping with 301 redirects secures existing backlinks and prevents 404 errors. Technical Core Web Vitals, Canonical Tags, and an optimized URL structure are indispensable for maximizing crawlability and usability.

Continuous monitoring and an automatic early warning system help to immediately detect deviations and take countermeasures. Lopez Marketing GmbH’s proven methods such as Reverse Engineering and the WORFs Method support precisely serving the target audience’s search intent and expanding rankings long-term.

To make your own relaunch run smoothly, our free SEO Relaunch Checklist is available for download. In it, you will find all relevant steps – from status quo analysis and technical QA testing to post-support. Use this proven tool to implement your next website redesign safely and efficiently.

If you require individual support, Lopez Marketing GmbH will be happy to advise you personally. Our team of relaunch experts will accompany you from strategic planning and technical implementation to continuous monitoring after the go-live.