An SEO relaunch is far more than just a visual refresh of your website. In a time when the digital landscape is changing rapidly, it becomes a strategic necessity for companies that want to remain visible in the long term. The average lifespan of a website today is only 2 years and 7 months — after that it is technically, visually and often also in terms of search engine optimization outdated.

A professionally planned SEO relaunch injects new momentum into your online presence. The SEO aspects go far beyond design and technical issues: it’s about Rankings and Backlinks, about content, SEO topics, structure and performance — in short, the overall impression your site creates in the search engines.

Tip: Companies that integrate SEO early into the relaunch can increase their organic visibility by 20–30% and generate significantly more qualified leads. However, those who ignore important SEO issues risk drastic losses in Rankings and Backlinks — and therefore direct impacts on visibility and revenue.

The most common causes of ranking losses during a relaunch

The statistics speak clearly: about 30% of organic traffic can be lost simply because search engines need to crawl and re-evaluate the website after the relaunch. With insufficient planning, however, much more drastic losses are possible.

The main causes of visibility losses are always the same:

Missing 301 redirects are the most common and serious mistake. If old URLs are not correctly redirected to the new ones, 404 errors occur that Google interprets as a signal that content no longer exists. The result: your painstakingly built Rankings disappear and must be rebuilt from scratch.

Unplanned URL changes without systematic mapping cause Google to treat the new website as an entirely new project. Existing Backlinks and ranking power are lost because search engines cannot recognize the connection between the old and the new site.

Content reduction or structural changes made without SEO consideration can lead to ranking losses even with correct redirects. If important content is hidden in tabs, modules are no longer displayed, or the depth of content is reduced, the site loses relevance for certain search queries.

Technical SEO problems such as missing meta tags, slow load times or insufficient mobile optimization can disadvantage the new website despite good content. Google treats these factors as important ranking signals.

Lopez Marketing GmbH: 12 years of expertise in critical relaunch situations

As an English-speaking marketing expert from America with a solid education in business administration at the University of Toronto, Hector Lopez brings a unique international perspective to the German SEO landscape. His 12 years of relaunch expertise since founding Lopez Marketing GmbH in 2013 is based on successfully supporting over 100 critical relaunch projects.

The agency’s proven methods have stood the test in practice: The Reverse Engineering method analyzes successful competitors and adapts their strategies for your own relaunch. The WORFs method ensures that all technical and content optimizations are specifically aligned with the search intent of the target audience.

The track record speaks for itself: Clients like HUF HAUS were able to increase their keywords on page 1 by +1216%, while WERIT Kunststoffwerke recorded +897% more visitors from foreign markets. These results show that an SEO relaunch, when professionally implemented, not only secures existing Rankings but also unlocks significant growth potential.

The four-stage strategy process of Lopez Marketing GmbH covers all critical phases: from detailed analysis and strategy development to technical and content optimization and continuous monitoring and improvement after going live.

In the following sections you will find a practice-proven guide on how to apply this expertise to your own SEO relaunch — from strategic planning to successful implementation.

Basics: What does “SEO relaunch” mean?

An SEO relaunch combines technical, content and strategic adjustments to an existing website to sustainably increase its visibility in search engines. While a pure redesign usually only modernizes the visual appearance and a migration changes the technical foundation, an SEO relaunch purposefully covers all three dimensions while taking Rankings, traffic and usability into account.

Relaunch vs. Redesign vs. Migration (terminology)

A targeted relaunch differs in essential points:

• Relaunch:
  – Holistic process: design, content structure, technology, URLs, SEO.
  – Focus on visibility, traffic, user experience and conversion.
  – Necessity of 301 redirects, updating Canonical Tags and adjusting the URL structure.
• Redesign:
  – Superficial changes: layout, color scheme, typography.
  – Few interventions in content or technical architecture.
  – No direct impact on organic Rankings as long as URLs and meta data remain the same.
• Migration:
  – Technical move: e.g. to a new Content Management System.
  – URLs, database and hosting are relocated.
  – Often done without content reorganization, but carries risks if no SEO checklist is used.

Opportunities & Risks

A well-planned relaunch opens up a variety of potentials — at the same time there are considerable dangers for Rankings and traffic:

Opportunities

• Optimized URL structure provides clearer topical architecture and better crawlability.
• Updated content and a keyword gap analysis strengthen relevance for target keywords.
• Improved Core Web Vitals and mobile optimization boost Rankings.
• Introducing new Schema-Markup and structured data increases click probability in the search results.

Risks

• Insufficient redirect plan: missing or faulty 301 redirect leads to 404 errors and Ranking losses.
• Uncoordinated URL changes without mapping leave Backlinks pointing to nowhere.
• Incorrect or missing Canonical Tags cause duplicate content problems.
• Technical deficits (e.g. blocking via robots.txt, missing XML sitemap submission) restrict indexing.

Typical reasons for a website relaunch

Companies decide to start a relaunch process for various reasons:

1. CMS change:
   Widely used systems age technologically. Moving to a modern Content Management System increases performance and security.
2. Design update:
   An outdated layout can damage brand perception. At the same time, SEO requirements can be better integrated during a redesign.
3. Internationalization:
   New markets require multilingual content, separate domain or subfolder structures and country-specific SEO goals.
4. Company relocation or rebranding:
   With name changes or mergers, URLs, content and meta data must be adjusted without losing visibility.
5. Technical optimization:
   Rising requirements for Page Experience, security (HTTPS) or mobile-friendliness force changes that can only be realized through a comprehensive relaunch.

With this understanding of the basic concepts and triggers, you create the foundation for a successful Relaunch checklist and the further Relaunch process.

Preparation & strategy

Before the relaunch is implemented technically and in terms of content, you must create a solid foundation of current-state analysis, goal setting and resource planning. Only then can you maximize opportunities and minimize risks.

Status quo analysis with Google Search Console, Screaming Frog and SurferSEO

A comprehensive inventory provides insights into where your website stands today and what optimization potentials exist:

• Check indexing and crawling data
  Analyze in Google Search Console which pages are indexed, which crawling errors occur and which queries bring traffic. This reveals broken URLs, duplicate content problems and pages with low visibility.
• Technical audit with Screaming Frog
  Perform a full crawl of your domain with Screaming Frog. Capture status codes, redirects, meta data, heading structure and internal linking. Identify broken links, missing meta tags and excessive load times.
• On-page analysis with SurferSEO
  With SurferSEO you compare your top pages for important keywords against competitors. Determine content gaps (keyword-gap), ideal text lengths and structural standards and derive optimization recommendations for title, H1/H2 tags and body copy.

Result: a detailed status quo report that transparently shows technical deficits, content gaps and ranking potential.

Define SEO goals & KPIs

Clear goals and measurable metrics (KPIs) are essential to evaluate the success of your relaunch:

• Visibility index
  Define by what percentage you want to increase your organic visibility value (e.g. according to the Sistrix index).
• Organic traffic
  Set a traffic goal, for example +20% in sessions or user interactions from SEO channels within six months.
• Conversions & leads
  Determine how many new leads or revenue conversions you want to generate via organic search.
• Ranking target keywords
  Choose a list of strategic keywords (short-tail and long-tail) for which you aim for top-10 placements.
• Project milestones
  Agree on deadlines for URL mapping, technical QA testing and the go-live check to avoid delays and budget overruns.

Only with realistic, SMART-formulated (specific, measurable, attractive, realistic, time-bound) goals can the added value of the relaunch be proven.

Project & resource planning – stakeholders, timeline, relaunch process

A successful relaunch requires clear responsibilities, a binding process and sufficient resources:

1. Define stakeholders
   Appoint a relaunch core team consisting of an SEO manager, developer, designer, content manager and, if applicable, external consultants.
   Set decision-makers for budget approvals and approval workflows.
2. Timeline and milestones
   Create a detailed timeline with stages such as status quo analysis, strategy workshop, technical prototype, content migration, QA phase and go-live.
   Plan buffers for unforeseen challenges (migration tests, alignment rounds).
3. Budget and resource allocation
   Define internal and external services (agency hours for specialist consulting, developer budget, content creation costs).
   Ensure tools like Screaming Frog, SurferSEO and monitoring software (e.g. Ahrefs, Sistrix) are licensed and ready to use.
4. Relaunch process and communication plan
   Document every step in a relaunch guide: who is responsible for URL mapping, who implements redirects, who monitors staging, who validates tracking codes?
   Set up regular status meetings and define escalation paths for blockers.

With this thorough preparation you lay the foundation to steer the relaunch smoothly and safely through all phases.

“SEO relaunch checklist” – before going live

Before the new website goes live, every detail must be checked to avoid ranking losses and traffic declines. The following checklist summarizes all essential steps — from information architecture to QA testing.

Information architecture & URL mapping (old → new URLs)

A clean structure is the foundation of a successful relaunch:

1. Inventory of all old URLs
   Export all existing URLs from Google Search Console and crawling tools (Screaming Frog).
2. Categorization by content type
   Group pages by topic, product categories or target audiences.
3. Create the new URL concept
   Define a clear, readable URL structure (e.g. /products/mechanical-engineering/).
4. Create a mapping table
   Create a redirect table (old URL → new URL), ideally in a shared spreadsheet.
5. Check for keyword optimization
   Make sure to sensibly integrate keywords like “seo relaunch” or “website relaunch” into new URLs without stuffing them unnaturally.

Content audit (duplicate/thin content, keyword-gap analysis)

High-quality content is crucial for Rankings and user experience:

1. Identify duplicate content
   Use Screaming Frog or Sitebulb to track down duplicate content. Consolidate or canonicalize these pages with Canonical Tags.
2. Eliminate thin content
   Replace pages with fewer than 300 words with more comprehensive, thematically relevant content.
3. Keyword-gap analysis
   Use tools like SurferSEO or SEMrush to identify content gaps compared to your main competitors.
4. Content optimization
   Add missing keywords (“seo checklist”, “seo traffic”, “seo analysis”) to your texts and structure them clearly with H1–H3 headings.
5. Multimedia integration
   Add images, tables or videos to increase dwell time and improve the user experience.

Technical SEO requirements (Core Web Vitals, Schema, Robots, SEO tools)

Technical factors are indispensable for crawlability and performance:

1. Check Core Web Vitals
   Ensure LCP, FID and CLS are optimized (e.g. by compressing images and loading scripts asynchronously).
2. Implement schema markup
   Define structured data for breadcrumbs, products and FAQs to increase CTR in the SERPs.
3. robots.txt & meta-robots
   Block test environments and non-relevant areas with Disallow: or noindex, nofollow.
4. Create XML sitemaps
   Generate an up-to-date sitemap and check it for validity.
5. Configure SEO tools
   Set up the new domain in Google Search Console, update settings in Screaming Frog, Ahrefs and Google Analytics.

Redirect concept: 301 redirects preserve old URLs

A redundancy-free redirect setup preserves your link equity:

1. Define 301 redirect rules
   Each old URL should receive a permanent redirect to the corresponding new URL.
2. Test redirects
   Use Screaming Frog or a redirect checker to exclude faulty or circular redirects.
3. Backlink mapping
   Identify your strongest Backlinks (Ahrefs, Majestic) and check whether they point to the correct new URLs.
4. Handling category pages
   Consolidate weak-performing single pages via redirects to stronger hub pages.
5. Enable logging for server logs
   Log all redirect hits to be able to trace traffic patterns after go-live.

Staging protection & QA testing

Thorough testing in advance ensures an error-free launch:

• Password or IP protection
  Prevent search engines and unauthorized users from indexing the staging site.
• noindex tag in test environment
  Add <meta name=“robots“ content=“noindex“> to avoid duplicate content.
• Broken-link check
  Check all internal and external links for 404 errors.
• Tracking codes & forms
  Validate Google Analytics, Tag Manager, conversion tracking and all contact and newsletter forms.
• Responsive testing
  Check the appearance on various devices (desktop, tablet, mobile) and browsers.

With this SEO relaunch checklist before going live you ensure that your new website not only functions technically, but also retains its organic visibility and previous SEO traffic.

Go-live – step by step

The go-live is the most critical moment of any SEO relaunch. This is where the months of preparation will prove successful or where unforeseen problems may endanger your website’s visibility. A structured approach, direct monitoring and quick responsiveness are now crucial.

Go-live check (switch indexing, set canonical tags)

The first step after going live is a systematic check of all critical factors. Are there no internal links pointing to the test environment anymore and has the password protection or the noindex tag been completely removed? Check whether the search engine still has access to your old website and whether Google is correctly reading and rendering all content. Load times must be checked in the live environment because test environments often do not reflect real performance behavior. Verify that no errors appear in the Google Analytics real-time report and perform another crawl with Screaming Frog to identify notable changes. It is especially important to validate structured data — it must still function correctly after the relaunch.

Immediate monitoring: server logs, 404 errors, first rankings

The critical monitoring phase begins immediately after go-live. Check daily whether the most important Rankings are holding — if you notice anomalies here, you must inspect the affected pages. Check the Google Search Console reports for new errors. Observe whether your click numbers remain similar to before the relaunch and whether you have gained or lost Featured Snippets. Bounce rate should be as good as or better than before the relaunch. Check in the server logs whether URLs are being crawled that the Googlebot has not visited before. 404 errors after the relaunch are particularly critical; they can occur if redirects are faulty or if external links point to pages that no longer exist. These errors can lead to increased crawling problems and negatively affect rankings.

Communication: XML sitemaps & “URL-Inspection” in Google Search Console

The XML sitemap must be updated after the relaunch and submitted in Google Search Console. An outdated sitemap can cause search engines to inefficiently crawl the new structure of your website. Use URL-Inspection in Google Search Console to check whether important pages are being indexed correctly. For structural changes or new directories it may be necessary to create a new property in Search Console and verify it. As a kickstart you can also submit an HTML sitemap with the new URLs — even if this is not officially recommended, practice shows that new pages can be indexed faster this way. Monitor the crawling statistics in Search Console to ensure Google uses your available crawl budget efficiently and does not waste it on faulty URLs.

The first 24 to 48 hours after go-live are decisive. Minor ranking fluctuations are normal and not a reason to panic. Only when Rankings continuously lose ground over several days and stay down can you assume that something went wrong during the relaunch. In that case you should activate the planned emergency measures or consult an SEO expert. With the right preparation and a structured monitoring approach, however, you can ensure that your SEO relaunch is successful and brings the desired improvements in visibility and traffic.

After the relaunch: control & optimization

After the go-live it’s not over — continuous monitoring and targeted optimizations secure your successes in the long term and reveal problems early.

Track visibility, Rankings & Backlinks

Direct tracking is the basis of any relaunch follow-up. In Google Search Console you check visibility development and indexing errors daily. At the same time, professional rank-tracker tools (e.g. Sistrix, Ahrefs or SEMrush) provide automated reports on your top keywords and their position trends. Regular cross-checks with backlink databases (Ahrefs, Majestic) show whether your existing links have been correctly redirected and where link losses occur.

Early warning system for visibility loss – alerts & dashboards

An automated early warning system alerts you to critical changes as they begin to happen.
Real-time SERP alerts notify you immediately if a top page drops several positions or a Featured Snippet is lost.

Specialized tools like Sitechecker SEO Alerts offer configurable notifications by email or Slack for unexpected ranking fluctuations, broken redirects or crawling errors.
A central SEO dashboard consolidates all metrics from Search Console and Analytics, visualizes trends and sends automated reports — so you always keep your relaunch project in view.

Continuous measures: content updates, A/B tests, link reacquisition

SEO is an ongoing process. Three pillars secure your success in the long term:

1. Content updates and expansions
   Content ages quickly. Regularly revise your most important landing pages, integrate new keywords from keyword-gap analyses and update facts and statistics.
2. A/B tests for on-page optimizations
   Run controlled experiments on meta data, headings or content layouts. Ensure clean implementation (rel=”canonical”, no cloaking techniques) and sufficient test duration to achieve statistically significant results.
3. Link reacquisition and building
   Reactivate lost Backlinks through link reclamation (requesting webmasters to correct missing links after a relaunch) and broken-link building. Supplement your profile with high-quality guest posts, resource-page links and infographic outreach to continually strengthen your domain authority.

Through systematic monitoring, proactive alerting and continuous optimization you ensure that your SEO relaunch is not only successful in the short term but continues to gain visibility and traffic over time.

Common mistakes & quick wins

A professional SEO relaunch thrives on avoiding typical pitfalls that even experienced entrepreneurs repeatedly underestimate. At the same time, there are quick optimizations that can be implemented immediately and produce noticeable improvements. The following practical insights are based on supporting over 100 relaunch projects and show where the most critical risks lie — and how to turn them into success factors.

Missing or incorrect 301 redirects are the most common and costly mistake in a relaunch. About 30% of companies forget to systematically redirect their old URLs or implement them incorrectly. The result: ranking losses of up to 50% of organic traffic, which can take months to recover. The solution is a complete URL mapping with documented 301 redirects for each individual old URL. Use tools like Screaming Frog to identify all existing URLs and create an Excel spreadsheet with the mapping “old URL → new URL”. Test each redirect before go-live with a redirect checker and avoid redirect chains that negatively affect load time.

Unplanned URL changes without mapping usually arise from poor communication among project participants. Developers adjust URLs at their discretion without informing the SEO stakeholders. The damage: lost Backlinks, 404 errors and confusion for search engines, which can take several months to reassess. The preventive measure: create a binding URL concept before development begins and document every planned change in a central mapping document. Hold regular alignment meetings and have all URL changes approved before implementation.

A new design without a Mobile-First and Core Web Vitals review is a particularly insidious mistake because it only becomes apparent after go-live. Since 2021 Google evaluates the mobile version of a website exclusively for ranking. Many relaunches, however, focus primarily on the desktop design and neglect mobile optimization. Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS) have become direct ranking factors. The solution: implement Mobile-First design from the outset and test Core Web Vitals already in the development phase with Google PageSpeed Insights. Optimize images, use modern WebP formats and minimize JavaScript files.

Staging site indexed leads to duplicate content and is a frequently overlooked problem. Development environments are often put online without sufficient protection so that search engines index them in parallel with the live website. The result: duplicate content penalties that can affect both versions of the site. The preventive measure: consistently apply <meta name=“robots“ content=“noindex, nofollow“> on the staging site and additionally protect the test environment with password or IP restrictions. Before go-live, check that all noindex tags have been removed and that the XML sitemap only contains production URLs.

Quick wins for immediate improvements can be found in several areas. Meta data optimization can be implemented within a few hours and often shows measurable improvements in click-through rates within 2–3 weeks. Revise title tags and meta descriptions for your top 20 pages and naturally integrate your main keywords. Internal linking is another quick win: link from strong pages to weaker ones to transfer link juice and improve crawlability. Schema markup for rich snippets can significantly increase visibility in the search results — ratings, FAQs and breadcrumbs are particularly effective. Fixing broken links improves not only the user experience but also crawl efficiency. These measures require minimal effort, deliver maximum impact and can be implemented in parallel with the relaunch process.

The combination of error avoidance and targeted quick wins creates the basis for a successful SEO relaunch. Document every step, test all changes before go-live and continuously monitor the results. With this systematic approach you minimize risks and maximize the chances of a significant improvement in your organic visibility.

SEO tools & resources for the relaunch

A successful SEO relaunch requires not only know-how but also the use of appropriate tools and standardized templates. The right combination of technical crawlers, keyword and content analysis tools and monitoring solutions ensures that you capture all relevant data and analyze it effectively.

Technical crawlers (Screaming Frog, Sitebulb)

Screaming Frog SEO Spider

• Comprehensive on-page analysis with status-code checks
• Redirect and internal linking analysis
• Meta data validation and heading structure checks
• Broken link detection and duplicate content identification
• Free version available for up to 500 URLs

Sitebulb

• Modern hints engine with over 300 optimization checks
• Prioritization of issues by criticality
• JavaScript rendering and visual presentation
• Detailed crawl error analysis and reporting
• Intuitive user interface for stakeholder presentations

Performance Suite technical crawler

• Regular automated website scans
• Over 100 technical checks per URL
• Trend analyses and priority assessments
• Immediate notifications for critical issues
• JavaScript crawling without extra costs

8.2 Keyword & content tools (SurferSEO, SEMrush)

SEMrush

• Keyword Magic Tool with over 26 billion keywords
• Keyword-gap analysis and competitor comparison
• Personal keyword difficulty for site-specific assessment
• Backlink-gap analysis and SERP features tracking
• Position tracking with daily updates

SurferSEO

• Content optimization based on top performers
• Keyword density analysis and text length recommendations
• Structured data optimization
• Real-time content editor
• SERP analyzer for competitor analysis

Google Keyword Planner

• Free keyword research with search volume data
• Historical trends and forecasts
• Keyword suggestions based on seed keywords
• CPC data for paid search ads
• Integration with Google Ads campaigns

8.3 Monitoring & alerts (Google Search Console, Ahrefs, rank tracker)

Google Search Console

• Indexing and crawling status monitoring
• Search performance reports with clicks and impressions
• URL inspection tool for individual pages
• Core Web Vitals monitoring
• Free to use for all website owners

Ahrefs

• Backlink profile monitoring and link loss alerts
• Rank tracking for keywords and competitors
• Site audit with technical SEO checks
• Content-gap analysis and keyword research
• Alerts for ranking changes and new Backlinks

SE Ranking Position Tracker

• Daily ranking updates with SERP verification
• Comparison with up to 20 competitors
• Mobile and desktop tracking separately
• Traffic forecast based on ranking positions
• Automatic reporting functions

Sitechecker SEO Alerts

• Real-time alerts for SERP changes
• Customizable notification frequency (daily, weekly, monthly)
• Email and Slack integration
• Monitoring of keyword rankings and URLs
• Unified dashboard for all SEO metrics

8.4 Templates & checklists (redirect sheet, QA plan, reporting dashboard)

Redirect mapping table

• Complete documentation of all URL changes
• Old URL → new URL mapping
• Status-code validation (301, 302, 404)
• Backlink mapping for important pages
• Test protocol for redirect validation

SEO relaunch checklist

• Structured task list by relaunch phases
• Technical SEO checkpoints (HTTPS, Mobile-First, Core Web Vitals)
• Content audit checklist (duplicate content, thin content)
• QA testing protocol for staging environment
• Post-launch monitoring plan

SEO reporting dashboard

• Central overview of all SEO KPIs
• Integration of Google Search Console and Analytics
• Ranking development and traffic trends
• Backlink profile and domain authority tracking
• Automated reports for stakeholders

Google Data Studio templates

• Pre-built SEO dashboard templates
• Customizable metric visualizations
• Automatic data refresh
• Multiple data sources in one dashboard
• Free to use with a Google account

This tool combination enables you to professionally plan, implement and monitor every aspect of your SEO relaunch. Investing in the right tools quickly pays off through avoided mistakes and optimized results.

External SEO relaunch support – when is it worth it?

An external partner can provide decisive advantages for your relaunch project if you want to conserve internal capacity and minimize risks. A professional SEO agency takes over strategic planning, technical implementation and subsequent monitoring so you can focus on your core business.

Benefits of professional SEO relaunch consulting

An experienced agency offers:

– Specialized know-how: Experts have already supported numerous relaunch projects and know the most common sources of error as well as proven solutions such as a comprehensive 301 redirect and URL mapping concept.

– Risk minimization: Standardized relaunch checklists and QA processes (e.g. staging protection, Core Web Vitals tests) identify technical and content pitfalls early.

– Resource efficiency: Internal capacities are conserved because the agency handles tasks such as content audits, technical SEO requirements and Google Search Console configuration.

– Strategic independence: External consultants bring new impulses, use established methods (e.g. Reverse Engineering, WORFs method) and ensure objective success measurement based on defined SEO goals and KPIs.

– Scalability: Services can be quickly adapted to project size — from targeted consulting to full management.

Selection criteria for a suitable SEO agency

When looking for the right partner, you should pay attention to the following aspects:

1. Industry experience: Has the agency already successfully executed relaunch projects in your industry (e.g. B2B industry, e-commerce)?
2. References and case studies: Ask for concrete results: increases in visibility, Rankings and SEO traffic.
3. Methodology and transparency: Are technical checks, SEO analysis and redirects carried out systematically with a documented checklist?
4. Communication structure: How is the project and resource plan designed? Are there dedicated contacts and regular status meetings?
5. Price-performance model: Do you prefer performance-based pricing, fixed packages or daily rates? Make sure services are clearly defined and measurable.

Service packages from Lopez Marketing GmbH

Lopez Marketing GmbH offers flexible support packages for every relaunch scope:

– Full service – End-to-end service from status quo analysis through technical implementation to post-launch support including a monitoring dashboard and regular reporting.

– Workshop package – Intensive workshops on SEO goals, relaunch process, URL mapping and SEO checklist, ideal for internal teams with limited budgets.

– Success-based pricing – Part of the fee fixed, the remainder performance-based according to defined KPIs (e.g. increase in organic sessions, Rankings in the top 10).

With this external support you ensure that your website relaunch runs smoothly and has a lasting positive effect on visibility, traffic and leads. In section 10 you will finally learn which concrete next steps should follow now.

Next steps

A well-thought-out SEO relaunch offers companies a unique opportunity to sustainably increase their organic visibility and attract qualified traffic. At the same time, every relaunch carries the risk of endangering existing Rankings if technical and content aspects are neglected. The long-standing experience of Lopez Marketing GmbH shows that sustainable success can only be achieved through a systematic approach, clearly defined goals and a comprehensive relaunch checklist1.

Key takeaways at a glance:
A holistic relaunch must cover all dimensions — technology, content and strategy — to avoid ranking losses. A complete URL mapping with 301 redirects secures existing Backlinks and prevents 404 errors. Technical Core Web Vitals, Canonical Tags and an optimized URL structure are indispensable to maximize crawlability and usability.

Continuous monitoring and an automatic early warning system help detect deviations immediately and counteract them. The proven methods of Lopez Marketing GmbH such as Reverse Engineering and the WORFs method help to precisely address the search intent of the target audience and to build Rankings sustainably over time.

To make your own relaunch run smoothly, our free SEO relaunch checklist is available for download. It contains all relevant steps — from status quo analysis through technical QA testing to post-launch support. Use this practice-proven tool to implement your next website redesign safely and efficiently.

If you would like individual support, Lopez Marketing GmbH will be happy to advise you personally. Our team of relaunch experts will accompany you from strategic planning through technical implementation to continuous monitoring after go-live.